Software agents like search spiders read your content a bit different. Words can have different meanings based on context and even format. Improve your ranking by using schema.
Schema.org provides a set of html elements which allow you to add meaning to your words. Google, Yandex and Yahoo are using search engines that are able to read the tags. In schema everything is a thing, which consists of a name, image, description and an url.
Types of Schema
Benefits of using Schema
Schema is the next step in the semantic web. It will allow software agents to combine data and allow information retrieval systems to deliver the best results we ever had.