Search Engine Optimization is a set of techniques that help search engines to understand your page. This will lead to a better search engine position and enhance the user experience.
Types of SEO and Benefits Search Engine Optimization can be done on-site and off-site. On-site optimization can be implemented in existing web pages, while off-site optimization requires more knowledge in order to reach a better search engine position. The benefits of SEO apart from a better search engine position are user friendly urls, better site structure and an improved user experience.
- Title and description: websites are delivered in html format. Each page should have a proper title tag and a proper description meta tag.
- Proper image names and alt attribute. Search engines can not view pictures, but you can describe them
- Use the relevant keywords in your website content. People type in keywords, and you better have them in your content, otherwise the search engine will not show you
In the next article you will learn more about on-site techniques. Feel free to leave a comment.